What does a calm and empathetic website look like?
These were the keywords we used when we designed the identity for Erlend Aschehoug/Klinikk for Psykologbehandling. The target group was looking for a discrete and thoughtful brand - one that listens with respect. We therefore defined calm and peaceful as central attributes of the brand.
The colors give a sense of zen. There's no drama. It fits well with the fact that the company provides meditation and mindfulness as an effective treatment for their patients.
Visual identity and updated logo for Klinikk for Psykologbehandling (The Psychological Treatment Clinic).
Made as a part of Kult Byrå.